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户外广告设计基本原则

时间:2024-03-22 15:02:25 点击:152 次 来源:河南省速高文化传媒有限公司




                 

许多户外高炮广告都是别具一格,令人耳目一新的视觉盛宴。因其既有创意,又十分醒目,给人以震撼的广告效果。户外广告有路牌广告、灯箱广告、霓虹灯广告等。无论何种形式,简明、简明才是其主要特征。户外广告设计的基本原则是什麽?

科学:户外广告设计宣传品主要是通过对大众的感觉系统进行刺激而起作用的。为此,广告塔设计要有意识地运用人类的视觉规律、听觉规律和心理联想机制,使广告作品的字体设计、色彩组合、情节安排等各参量符合人的感知规律,以科学为保证,提高广告作品的宣传效果。

艺术特性:在一定意义上,广告宣传作品的设计也是艺术创作,属于精神财富创造活动的一部分。为此,在设计广告作品时,应从艺术流派的引导下,采用艺术化的表达手法来渲染艺术化的作品意境,提高其艺术品位,再借助艺术品位来强化广告作品的市场效用。

特色性:单柱广告牌设计作品的独特性主要有两个方面,一是意境内容的特点。二,作品形态特征。在确定了独特性的意境方案之后,还要借助独特性的表现形式来强化其个性色彩。在广告设计中,从字体应用、图画创作到情节设计,色彩组合都要形成自己独特、鲜明的风格,以具有特色的作品形象提高广告影响力。

突然性:现代社会的信息流较大,公众对高速路牌广告设计作品的停留时间相对有限,对整部广告作品的欣赏相对较少。为使公众在相当有限的时间内接收到广告信息,应将公众感兴趣的内容集中起来,放在一起,放在显眼的位置,突出宣传的核心信息,从而有效地引起公众的注意。                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   


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